Retail lighting

Photo: QuattroBi

Introduction to retail lighting

Even in the age of internet shopping we still spend time in shops – some more frequently than others. Shops try to make the retail experience as positive as possible and lighting is one key element to this. How comfortable the lighting makes us feel correlates to time and money spent, and how likely we are to return. Spotlights are used to highlight promotional products, and different lighting levels are used to create contrast, mood and drama within a store. RGB LEDs are used to help re-enforce corporate brand colours or marketing campaigns. Lighting certain products with a specific colour temperature has been proven to increase sales. Wall-washing and uplighting techniques can be used to create artistic scenes or to ensure that all the areas of the store remain bright. Lighting shops is an art, but there is also a lot of science and research behind it. Good lighting helps to attract the purchaser’s eye to products, present products at their best and increase revenue. Bad lighting can not only reduce sales and footfall but also staff retention.

Reduced energy costs, quick turn on/off, clear colour reproduction, durability and savings on maintenance are all factors that have driven LEDs to become the most widely used light source in retail. Spotlights, downlights, suspended and recessed batons, accent lights, shelf lights, task lights and emergency lighting can all be fitted with LEDs.